We’re no longer just a nation of music fans.
We’re a nation where music is as important as food, fashion, and travel.
It’s why the music we listen to, write about, and buy is as crucial to our lives as the food we eat.
And now, thanks to the work of some of the world’s most innovative and creative musicians, we’re beginning to realize just how important music is.
With the help of new instruments and innovations, we can start to listen more closely to our own voices, to make sure that music we like is truly authentic.